The British Broadcasting Company Ltd (BBC) was a British commercial company formed on October 18, 1922 by British and American electrical companies doing business in the United Kingdom (and anxious to build sales of their products by ensuring that there were radio broadcasts to which their radio-buying customers could listen) and licensed by the British General Post Office. Its original office was located on the second floor of Magnet House, the GEC buildings in London and consisted of a room and a small antechamber. On December 14, 1922, John Reith was hired to become the Managing Director of the company at that address. The company later moved its offices to the premises of the Marconi Company. The BBC as a commercial broadcasting company did not sell air time but it did carry a number of sponsored programmes paid for by British newspapers. On December 31, 1926, the company was dissolved and its assets were transferred to the non-commercial and Crown Chartered British Broadcasting Corporation (BBC).